Author Archives: Phil

Clean, refreshing design

Posted on September 7, 2010 by Phil

Challenge: Design a range of washroom handcare products that are eyecatching, easy for cleaners to distinguish between products and carry a strong environmental message. Oh, and the revolutionary new packaging pouch is transparent. Voila! This is the result – designed … Continue reading →

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Cooper Solicitors’ Branding – Before and after

Posted on September 7, 2010 by Phil

With the new Cooper Solicitors’ branding strength and simplicity are key, and we can see from these before and after examples how important brand consistency is. This consistency helps reflect the company’s professionalism and desire to make legal matters as … Continue reading →

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Cooper Solicitors’ Branding Part 2

Posted on September 7, 2010 by Phil

Cooper Solicitors have been synonymous with Henley-on-Thames since the 18th Century. So what better theme for their new branding than rowing – in 1838 John Cooper, and Charles Towsey, conceived the idea for the, now famous, annual regatta in Henley. … Continue reading →

Posted in Design Matters, Marketing Matters | Tagged , , | 2 Comments